B2B Sales Consulting

Make B2B Sales Easy for Business Owners

Your Sales Expert

Why Choose EMPAT Consulting?

B2B Sales growth can feel limited by the business owners and leaders ability to sell part-time, or manage sales with everything else. We understand the frustration of hiring and managing a sales team. We see businesses that struggle to build effective processes, tending to blame the salesperson, only to find the problem isn’t a people problem, it’s the lack of a documented system for them to follow. EMPAT Consulting can help make sales easy.

A Sales System combines sales strategy, sales processes and technology with activity and accountability. With a sales system you can achieve consistent revenue growth. We build tailored sales systems that integrate seamlessly with your operations, enabling you to step back from the frontline and manage the results, not the manual work. We focus on the system, not just one-off training or tactic, because a strong system is what allows your business and your team to scale.

Our pragmatic, results-driven approach gives you a clear path to consistent revenue, accurate forecasting, and sustainable growth.

Your Sales Expert

Why Choose EMPAT Consulting?

For many B2B owners, growth is capped by their own ability to sell part-time. We understand the frustration of hiring salespeople who struggle to build an effective process, only to find the problem isn’t the person, it’s the lack of a documented system for them to follow.EMPAT Consulting fixes this.

A Sales System combines sales strategy and processes with technology, to drive consistent revenue growth. We build tailored sales systems that integrate seamlessly with your operations, enabling you to step back from the frontline and manage the results, not the manual work. We focus on the system, not just one-off training, because a strong process is what allows your business and your team to scale.

Our pragmatic, results-driven approach gives you a clear path to consistent revenue, accurate forecasting, and sustainable growth.

Guarantee

We provide clear, time-based outcomes because we are confident in our process.

Businesses without a dedicated sales rep:

We will deliver a B2B sales system that is ready for you to hire against in 120 days.

Businesses with a dedicated sales rep:

We will deliver a B2B sales system that enables your sales rep to perform within 90 days.

Sales System Consulting

We build the scalable sales system your business needs to grow.

Using our three-step “Launch Pad, Flight, and Orbit” process, we design your strategy, implement the system within a CRM, and provide ongoing support to ensure its success.

Is Sales System Consulting right for me?

You should consider this service if you are:

  • Ready to get serious about scaling your B2B sales revenue.
  • Wanting to step back from being the primary salesperson in your business.
  • Ready to build a sales team around a proven, documented process.
  • A business with 5 to 50 employees, serving B2B customers.

Outcomes

  1. A scalable B2B sales system, documented in a Sales Playbook and ready for you to hire against, delivered in 120 days.

  2. An operational sales CRM, optimised for your sales system to make your team more effective, accountable, and efficient.

  3. A proven process that empowers your team to convert more leads, saving you money and giving you the visibility to step back from day-to-day sales.

Let's Go!

Not ready yet?

Sales Lead Generation

Have an effective sales team and system but need to fill the pipeline? Boost their productivity by up to 50% by giving them a consistent flow of qualified B2B sales leads.

Our done-for-you lead generation service, ESO (EMPAT Sales Outreach), is a transparent, multi-channel outreach program that works inside your own CRM. Cold outreach is a volume game that requires specific skills and time your team might not have.

Is Sales Lead Generation right for me?

Is ESO Right For Me?

  • You want to turbo-charge your growth: If you have a good system that converts leads, we can provide the fuel. We feed your sales engine so it can run faster.
  • Your reps aren’t meeting targets: Salespeople are often better closers than prospectors. If your conversion rate is good but your volume is low, you need more leads.
  • You don’t have a CRM: That’s okay. We will recommend the right CRM for you and get it set up as part of our service.

Outcomes

  1. A consistent flow of qualified sales leads delivered directly into your CRM each month.

  2. A valuable database of 100s of verified contacts your business owns forever.

  3. Complete transparency, with all emails and calls logged in your system.

  4. More time for your sales reps to focus on high-value tasks, like closing deals.

Let's Go!

Not ready yet?

Testimonials

What
Clients Say

“EMPAT helped me focus on easy and non-confronting sales tasks that provided significant revenue growth in my business. The regular sales meetings kept me moving forward and got me doing what I needed to do. My growth plans are back on track.”

David Kelly

Solutions 4 Cleaning

Testimonials

What
Clients Say

“EMPAT helped me focus on easy and non-confronting sales tasks that provided significant revenue growth in my business. The regular sales meetings kept me moving forward and got me doing what I needed to do. My growth plans are back on track.”

David Kelly

Solutions 4 Cleaning

Questions & Answers

Frequently Asked Questions

Which CRM should I use?

There are many great CRMs available. What’s critical for a small business is that it’s affordable while including key features like a Kanban sales funnel view and sales email automation (which is different from marketing campaign automation). We can help you choose the right one.

Does sales training work?

Only when it supports a solid system. Tailored, company-specific training is essential, but it cannot fix a broken or non-existent process. We believe in building the system first, then training the team to excel within it.

Why are my salespeople not winning new customers?

Often, it’s a system problem, not a people problem. Outbound sales require a specific skill set and a robust system to manage the required volume. Without an efficient, automated process to support them, even good salespeople will struggle to build momentum.

How to get more Sales Leads?

There is no substitute for consistent, outbound communications. This includes asking for referrals, ethical cold email, strategic cold calling, and targeted networking. Our Sales Lead Generation service is designed to execute this for you.

Download your FREE Sales System Checklist!

the 5 things you must consider to review your sales system!

Blog Post

Recent Resources

Don’t Hire a Head of Sales…Until You’ve Read This

Sales can be hard to manage, so it’s natural to want to hire a Head of Sales. The issue is that hiring the best salesperson you know is unlikely to work. Why? Let’s breakdown the real problem. Why is sales hard to manage? Sales Performance Measurement Managing performance can be

Sales system that works for your business.

Case Study

Vacpac’s Journey from Owner-Dependent Sales to a Scalable Sales System

Problem:

Vacpac’s leadership knew their products and service were strong, but their sales efforts felt scattered and reactive. There was no formal sales process, no central system for tracking leads, and no clear strategy to guide the team’s efforts.

Solution:

EMPAT mapped Vacpac’s customer journey and co-designed a sales process tailored to their market. This wasn’t a generic template, but a system built for Vacpac’s team and goals.

Outcome:

A Foundation for Growth – The transformation at Vacpac was both immediate and lasting. The most powerful “metric” wasn’t just a number—it was the shift in how the business operated.

Vacpac Pty Ltd

Kurt de Villiers

“Our pipeline is more organised, and we’re closing opportunities faster and more consistently than ever before. Ultimately this results in more sales and better customer experiences.”